When you sell a SaaS product to a company, you are selling to a group of people, composed of the person in charge of the purchase process, budget owner, IT, finance, legal, etc. When you pitch to an investor, you are pitching to the partner and their investment committee.
Engaging read! Selling an idea involves understanding the audience—recognising their interests, etc. Patience and strategy are crucial in winning over a group's conservative decision-making process.
Engaging read! Selling an idea involves understanding the audience—recognising their interests, etc. Patience and strategy are crucial in winning over a group's conservative decision-making process.